Logos and Branding

Logo design is a wonderful synthesis of art and craft. Yes, the logo must somehow embody all of the elements that make up a company; it's people, ideas, goals and image. But it must also be scalable, easy to read, multi-culturally comprehensive, recognizable and distinct. The big challenge of logo design is creating something that does that in the simplest way.

maslogo

This is the logo for MovingAnnouncementStore.com. I wanted it to be simple and clean, and match the existing site.


arquitera logo

The Arquitera logo. Arquitera is a green homebuilder. I constructed the mark to look like the attic beams of a house while also using the A.

arquitera business card

Arquitera business card, part of the branded identity.

northland park estates logo

Northland Park Estates, a fictional community in Leesburg.

wishlinks logo

Wishlinks tries to help small businesses assist charities.


bessos sign

Imagine this as a storefront sign for a small Italian gelato and pastry shop.